Marketing your product

There has never been a better time to market a new small business. The Internet, especially blogs and social media platforms, makes it easy and cheap to spread the word about your business, no matter what industry you’re in. 

To get your online marketing started, set up a website, a blog and social media accounts, such as Facebook and Twitter. Potential customers aren’t going to find you online and off unless you tell them about it. So you should use a strategic mix of traditional and digital marketing ploys to launch your business. 

Use a mix of digital and traditional media

It is important that it’s easy for others to find you – both online and offline. You should use a strategic mix of traditional and digital marketing to get your message and brand out there. 

Here’s an example of a simple but effective “mix” to drive traffic to your website/ door/ phone:

• Yellow pages ad with contact details and website
• Trade magazine listing with contact details and website
• Online directory with link to your website and phone number
• Business cards at local café/ shops/ schools